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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Insights and Analytics | 14% | - Analyze email metrics
|
| Topic 2: Subscriber and Data Management | 26% | - Manage subscriber and data processes
|
| Topic 3: Content Creation and Delivery | 24% | - Build and customize email content
|
| Topic 4: Marketing Automation | 26% | - Automate email campaigns
|
| Topic 5: Email Marketing Best Practices | 10% | - Design effective email campaigns
|
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?
- A. Pivot table in Datorama Reports
- B. Email Performance Over Time Report
- C. Filter Activity in Automation Studio
Correct Answer: A 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?
- A. Einstein Recommendations
- B. Einstein Messaging Insights
- C. Einstein Copy Insights
Correct Answer: C 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?
- A. Query the data using a specific date range parameter
- B. Use Einstein engagement scores to identify affected users.
- C. Filter the data based on a specific date range.
Correct Answer: A 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
A marketer is preparing to send out the weekly newsletter, but they're unable to see the email address that they would like to send from.
Where should a marketer go to see a list of all email addresses and domains that are verified for sending?
- A. Domain SSL Certificates
- B. From Address Management
- C. Send Classifications
Correct Answer: B 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?
- A. Tracking tab in Journey Bulkier
- B. Overview tab in email Studio
- C. Pending tab in Content Builder
Correct Answer: B 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
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