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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?

A) Automation Studio and Path Optimizer
B) Automation Studio and Journey Builder
C) Journey Builder and Behavioral Triggers

2. Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

A) Auto-Suppression Lists
B) List Detective
C) Bounce Mail Management

3. The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?

A) Nothing - bounce rates up to 30% are acceptable.
B) Remove the bounced addresses before the next send.
C) Continue monitoring the bounce rate for changes.

4. Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.

A) The Update Contact Activity us used to make status updates.
B) The entry sources data extension has a primary key and subscriber key.
C) The Update Contact Activity Is used to make status updates.

5. Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?

A) Reduce line spacing to fit more content on the screen and reduce scrolling.
B) Remove role="presentation" from layout tables to support assistive technologies.
C) Increase the font size (over 16pt) to make the content easier to read.

Solutions: