[Dec-2024] Exam Sure Pass Adobe Certification with AD0-E602 exam questions
Real Adobe AD0-E602 Exam Questions Study Guide
NEW QUESTION # 11
An Adobe Real-Time CDP Business Practitioner needs to exclude certain opt-out events from all segments used in off-site targeting by a company data governance policy enforcer.
Which type of data usage label should be applied to this data?
- A. Sensitive
- B. Contract
- C. Identity
Answer: B
Explanation:
According to the Adobe documentation, contract is a type of data usage label that indicates data that has contractual limitations on how it can be used, such as opt-out events or third-party data. Contract data can be excluded from segments used in off-site targeting by applying data usage policies that enforce data governance rules. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/dule/dule-overview.html?lang=en#dule-overview
NEW QUESTION # 12
A Real-Time CDP customer wants to share a customer segment using the identity namespace personalEmail.address across marketing channels.
For which destinations must these email addresses be transformed into the SHA256 format as the target identity?
- A. Amazon S3 connection
Salesforce Marketing Cloud connection - B. Linkedin Matched Audiences connection
Google Customer Match connection
Facebook connection - C. Facebook connection
Salesforce Marketing Cloud connection
Linkedin Matched Audiences connection
Answer: C
Explanation:
Google Customer Match connection
Explanation:
According to the Adobe documentation, some destinations require email addresses to be hashed using SHA256 algorithm before they can be used as target identities. These destinations include Facebook, Salesforce Marketing Cloud, Linkedin Matched Audiences, and Google Customer Match. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/ui/destination-actions.html?lang=en#hashing-email-addresses
NEW QUESTION # 13
As a Real-Time Business Practitioner, it is required to create a custom merge policy in Adobe Experience Platform for an upcoming use case to ensure profile attributes to take precedence from latest datasets and are applied across all datasets automatically.
Which merge method should the practitioner select?
- A. Dataset precedence
- B. Dataset timestamp
- C. Timestamp ordered
Answer: C
Explanation:
According to the Adobe documentation, timestamp ordered is a merge method that can be used to create a custom merge policy in Adobe Experience Platform for an upcoming use case to ensure profile attributes take precedence from latest datasets and are applied across all datasets automatically. Timestamp ordered merge method prioritizes profile attributes based on their ingestion timestamp, with newer values taking precedence over older values. Timestamp ordered merge method also applies globally across all datasets within a tenant. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/merge-policies/methods.html?lang=en#timestamp-ordered
NEW QUESTION # 14
Which two standard widgets are available in a Profiles overview dashboard of Real-time CDP? (Choose two.)
- A. Identity graph
- B. Identity overlap
- C. Profiles added
- D. Profile source
Answer: C,D
Explanation:
According to the Adobe documentation, profiles added and profile source are two standard widgets that are available in a Profiles overview dashboard of Real-time CDP. Profiles added widget shows the number of profiles that have been added to the platform over time. Profile source widget shows the breakdown of profiles by their source type, such as batch or streaming. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/ui/overview.html?lang=en#profiles-overview-dashboard
NEW QUESTION # 15
A client asks a Real-Time CDP Business Practitioner to use a schema in the Real-Time Customer Profile. Which identity must the practitioner set?
- A. Secondary identity
- B. Identity class
- C. Primary identity
Answer: C
Explanation:
According to the Adobe documentation, primary identity is an identity that must be set in a schema in order to use it in Real-Time Customer Profile. Primary identity is an identity that uniquely identifies each profile within a dataset and across datasets within a tenant. Primary identity can be either predefined or custom, but it must have cardinality of one-to-one or many-to-one. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/identity-service/schema.html?lang=en#primary-identity
NEW QUESTION # 16
A Real-time CDP Business Practitioner set up a profile segment using Experience Event data on a Profile-enabled dataset on January 1, 2022. The segment size at creation was 25,000. When revisiting the segment at the end of February, the segment size decreased to 10,000.
What explains this decrease in segment size?
- A. More profiles met the segment criteria during the time difference.
- B. The created segment was activated to a destination.
- C. The dataset had a 30-day TTL set.
Answer: C
Explanation:
According to the Adobe documentation1, TTL (time-to-live) is a setting that determines how long data is retained in a dataset before it is deleted. If the dataset had a 30-day TTL set, then any data that was older than 30 days would be removed from the dataset, which could explain the decrease in segment size over time. Reference: 1 https://experienceleague.adobe.com/docs/experience-platform/ingestion/home.html?lang=en#time-to-live
NEW QUESTION # 17
An entertainment company and Adobe Real-Time CDP customer wants to message subscribers on the anniversary of their subscription date. The goal is to send an upsell offer to increase their subscription benefits by creating a segment and activating to their email service provider.
Which segmentation event recency type should be used to evaluate new users each day into this segment once users reach 365 days since the first subscription?
- A. This year
- B. Custom date
- C. Rolling Range
- D. Within (+/-)
Answer: B
Explanation:
According to the Adobe documentation, custom date is a type of segmentation event recency that allows specifying a fixed date or a relative date based on a field in the dataset schema. This type of recency can be used to evaluate new users each day into a segment based on a specific date, such as the anniversary of their subscription date. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-builder.html?lang=en#event-recency
NEW QUESTION # 18
A publication who is an Adobe Real-Time CDP customer wants to reach users who filled out different forms to subscribe to newsletters on their site. When they create one segment of form 1 the size is 5,000 profiles. When they create a second segment of people who filled out form 2 the size is 10,000 profiles. However, when they create a segment that includes form 1 OR form 2, the number of subscribers is 12,000.
What explains why the segment size which includes both forms is 12,000?
- A. 3,000 people filled out both form 1 and form 2
- B. 3,000 people filled out form 1 or form 2
- C. 12,000 people out both form 1 and form 2
Answer: A
Explanation:
The explanation for why the segment size which includes both forms is 12,000 is that 3,000 people filled out both form 1 and form 2. This can be derived from the following formula:
Segment size of form 1 OR form 2 = Segment size of form 1 + Segment size of form 2 - Segment size of form 1 AND form 2 Plugging in the given numbers, we get:
12,000 = 5,000 + 10,000 - Segment size of form 1 AND form 2
Solving for Segment size of form 1 AND form 2, we get:
Segment size of form 1 AND form 2 = 3,000
NEW QUESTION # 19
A Real-Time CDP Business Practitioner is mapping attributes from audience data to a streaming profile export destination. They want to include Active and Expired members in subsequent incremental exports.
What field must they make sure is selected when mapping attributes?
- A. profile.status
- B. segmentMembership.status
- C. event.status
- D. person.status
Answer: B
Explanation:
According to the Adobe documentation, segmentMembership.status is a field that indicates the current status of a profile's membership in a segment, such as Active, Expired, or Realized. This field must be selected when mapping attributes to a streaming profile export destination to include Active and Expired members in subsequent incremental exports. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/profile-export.html?lang=en#mapping-attributes
NEW QUESTION # 20
A Real-Time CDP Business Practitioner is working with a client and needs to process a request to access or delete through the privacy service.
What must the Real-Time CDP Business Practitioner include in the request?
- A. Segment and namespace
- B. Identity and namespace
- C. Identity and segment
- D. Last name and segment
Answer: B
Explanation:
According to the Adobe documentation, identity and namespace are the two required fields that must be included in a request to access or delete through the privacy service. Identity is the value of the identifier for the profile, such as an email address or a phone number. Namespace is the type of identifier, such as ECID or CRM ID. Reference: https://experienceleague.adobe.com/docs/experience-platform/privacy/ui/create-request.html?lang=en#required-fields
NEW QUESTION # 21
An Adobe Real-Time CDP Business Practitioner receives a last-minute request from the marketing department to create segments and make them available as quickly as possible for a campaign going live tomorrow. The segments will use primarily batch datasets, which will not be evaluated for 24 hours.
How can the practitioner speed up the segment evaluation process for these segments?
- A. Evaluate the segment on-demand using the Segment Query Service
- B. Evaluate the segment on-demand using the Experience Cloud Edge
- C. Evaluate the segment on-demand using the Segment Service API
Answer: B
Explanation:
According to the Adobe documentation, Experience Cloud Edge is a type of destination that allows sending segments to Adobe Experience Cloud solutions, such as Adobe Target and Adobe Audience Manager, in real-time. This type of destination can speed up the segment evaluation process by leveraging edge segmentation, which evaluates segments at the edge of Adobe Experience Platform, close to where data collection occurs. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/experience-cloud-edge.html?lang=en
NEW QUESTION # 22
An Adobe Real-Time CDP Business Practitioner wants to create a batch segment of users for a financial services client who opened account in the last rolling 30 days. The analytics team needs an updated segment count prior to a campaign launch.
What would the practitioner need to do to achieve this task?
- A. Streaming segment
- B. Re-create the segment
- C. Segment job
Answer: C
Explanation:
According to the Adobe documentation, segment job is a feature that allows running an on-demand evaluation of segments using batch datasets and getting an updated segment count within minutes. Segment job can be used to achieve this task by selecting the segment and clicking on "Run segment job" from the action bar. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-job.html?lang=en
NEW QUESTION # 23
A Real-time CDP Business Practitioner is working to apply data labels according to DULE labeling.
At which level would should the business practitioner apply labels to propagate to chosen datasets and fields?
- A. Connection
- B. Table
- C. Dataset
- D. Schema
Answer: D
Explanation:
According to the Adobe documentation, DULE labeling is a framework that allows applying data usage labels (DULs) to data fields based on their usage category (Descriptive, Underlying, Linked, or Extracted). DULs can be applied at the schema level, which means they will propagate to all datasets and fields that use that schema. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/dule/dule-overview.html?lang=en#dule-overview
NEW QUESTION # 24
A Data Steward was recently hired to ensure data governance for a large insurance company. Which two roles will be part of their main job assignment? (Choose two.)
- A. Creating data policies and applying them to datasets and fields.
- B. Creating batch integrations and data schemas.
- C. Use data to design new customer experiences.
- D. Reviewing data, datasets, and data samples to apply and manage metadata usage labeling.
Answer: A,D
Explanation:
According to the Adobe documentation, a Data Steward is a role that is responsible for ensuring data quality, compliance, and governance across the organization. Some of the main tasks of a Data Steward include creating data policies and applying them to datasets and fields, reviewing data, datasets, and data samples to apply and manage metadata usage labeling, monitoring data quality issues and resolving them, etc. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/home.html?lang=en#roles
NEW QUESTION # 25
A Real-Time CDP Business Practitioner must create a new destination. As the final step in creating the new destination, they are unable to indicate the intent for which data will be exported to the destination.
What must they do in order to complete the new destination creation?
- A. Move to the activation flow
- B. Create their own marketing action
- C. Select an audience
Answer: B
Explanation:
According to the Adobe documentation, if none of the predefined marketing actions match the intent for which data will be exported to the destination, the practitioner can create their own marketing action by selecting "Other" and providing a name and description for it. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/ui/destination-actions.html?lang=en#creating-a-new-marketing-action
NEW QUESTION # 26
A Real-Time Business Practitioner wants to receive alerts when an error occurs while ingesting data from a source connection. Which method should the practitioner use to enable this?
- A. Create failure alerts in source workflow
- B. Subscribe to failure alerts from monitoring Ul
- C. Subscribe to source flow run failure alerts
Answer: C
Explanation:
According to the Adobe documentation, subscribing to source flow run failure alerts is the method to receive alerts when an error occurs while ingesting data from a source connection. Source flow run failure alerts are notifications that are sent to the user's email address when a source connection run fails due to an error. The user can subscribe to these alerts by selecting the option in the source connection settings. Reference: https://experienceleague.adobe.com/docs/experience-platform/sources/ui/monitor.html?lang=en#subscribing-to-source-flow-run-failure-alerts
NEW QUESTION # 27
A Real-Time CDP Business Practitioner has composed a schema and a dataset has been created that references that schem a. Data is then ingested and stored in the Data Lake.
Which Platform service is the best place to analyze the data to support different use cases?
- A. Real-time Customer Profile
- B. Query Services
- C. Data Science Workspace
- D. Catalog Service
Answer: B
Explanation:
According to the Adobe documentation, Query Services is the best platform service to analyze the data to support different use cases. Query Services enables users to query data stored in the Data Lake using SQL or Spark SQL. Query Services also supports various data formats, such as Parquet, CSV, JSON, or Avro. Query Services can be used for various use cases, such as data exploration, data validation, data transformation, data visualization, or data export. Reference: https://experienceleague.adobe.com/docs/experience-platform/query/home.html?lang=en#query-service-overview
NEW QUESTION # 28
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