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Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
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What is the duration of the PDT-101 Exam
- Passing Score: 67%
- Format: Multiple choices, multiple answers
- Length of Examination: 90 minutes
- Number of Questions: 60
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Salesforce PDT-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 10% | - Integration with Salesforce reports - Visitor and prospect activity reports - Pardot campaign and ROI reporting |
| Salesforce Integration | 20% | - Bi-directional data synchronization - Pardot-Salesforce connector configuration - Campaign and lead/contact sync - Custom field mapping and sync rules |
| Prospect and List Management | 15% | - Scoring and grading models - Prospect records and visitor tracking - Static, dynamic, and test lists - Segmentation rules and filters |
| Email Marketing and Content | 15% | - Email performance reporting - Email deliverability and compliance - Email templates and personalization tags - Dynamic content and A/B testing |
| Pardot Administration and Overview | 15% | - User management, roles, and security - Recycle bin and data governance - Email domains and authentication - Pardot account setup and navigation |
| Automation and Lead Nurturing | 25% | - Automation rules and completion actions - Form handlers and landing pages - Page actions and custom redirects - Engagement programs and drip campaigns |
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