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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. It is possible to assign certain Prospect to selected Scoring Category

A) False
B) True

2. What is true about page actions? [Choose three answers]

A) It is possible to use URL wildcard by adding * to the end of the URL.
B) You can define a page to be a priority page to highlight the activity to Sales reps and other users.
C) You cannot set the prospect's source campaign with page actions.
D) You cannot use auto responder emails with page actions.

3. LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A) The prospects are opted out of the list used on the operational list email send.
B) The prospects were set to "false" for opted out and set to "true" for do not email.
C) The prospects were set to "true" for opted out and set to "false" for do not email.
D) The prospects were on a suppression list used on the operational list email send.

4. LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

A) Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.
B) Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector
C) Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.
D) Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce

5. LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

A) Edit the completion action on the form to only add to the list if the email address is valid.
B) Use the list to send a permission pass email and remove all hard bounces.
C) Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
D) Allow the assigned sales rep to call prospects upon form submission to confirm their email address.

Solutions: