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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Agentforce & AI Innovation | 11% | - Marketing agents
|
| Topic 2: Campaign Design, Flow Orchestration & Content | 30% | - Personalization
|
| Topic 3: Platform Setup & Governance | 13% | - Business Units and governance
|
| Topic 4: Consent | 13% | - Consent record management
|
| Topic 5: Analytics & Performance Insights | 8% | - Reporting and analytics
|
| Topic 6: Data Modeling, Identity Resolution & Segmentation | 25% | - Consumption and entitlements
|
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Northern Trail Outfitters wants to build a promotional email. The email must display a personalized subject line based on the recipient's preferred language (stored as a field on the Contact), and show a dynamically repeated list of recommended products from a related custom data model object (DMO). The audience is a segment of Unified Individuals.
Which combination of personalization features should the Marketing Cloud Next Consultant configure?
- A. Use a variation for the subject line, and a Repeater block linked to the Data Graph for the product list.
- B. Use a content variation on the email for each language, and an AMPscript reading from a marketing object for the product list.
- C. Use a merge field from the Data Graph for the subject line, and a Repeater block linked to the Data Graph for the product list.
Correct Answer: A 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
Northern Trail Outfitters needs to personalize an email content block using data from related objects defined in Data 360. The personalization must reflect attributes tied to Unified Individuals.
Which data source type should a Marketing Cloud Next Consultant use to access this related data for personalization?
- A. Data Graph
- B. Personalization Recommender
- C. Unified Individual Data Model Object (DMO)
Correct Answer: A 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
A Marketing Cloud Next Consultant wants to build an audience flow to send a promotional email series. To prevent a poor customer experience, the flow must suppress each email for any customer who currently has an open support case.
Which flow elements and logic should the consultant configure to solve this suppression?
- A. Add an Exclusion Filter element and configure the criteria to drop records where the related Case status is open.
- B. Add a Decision element and configure a cross-object formula within the criteria to evaluate the related Case status directly.
- C. Add a Get Records element to query the Case object followed by a Decision element to correctly route eligible records.
Correct Answer: C 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
Northern Trail Outfitters just wrapped up its holiday campaign, which included several "gift-finder" forms that visitors could fill out on the website. The marketing manager wants a high-level overview of how all the forms performed, and needs to be able to filter the view by date and public title.
Where should they go to find this information?
- A. Forms Engagement dashboard
- B. Landing Page Engagement dashboard
- C. Campaign Performance dashboard
Correct Answer: A 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
A contact calls a service rep and asks to be opted out of all marketing emails.
What is the correct supported action to opt-out the contact?
- A. Update the consent via the Consent Status flow element.
- B. Update the consent on the contact's preference page.
- C. Update the Opt Out field on the Contact record.
Correct Answer: A 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
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