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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing Best Practices | 10% | - Subscriber acquisition and retention - Evaluate deliverability factors - Design effective emails and programs |
| Topic 2: Insights and Analytics | 14% | - Create and configure reports - Analyze campaign performance - Leverage analytics and Einstein features |
| Topic 3: Content Creation and Delivery | 24% | - Configure send settings - Create and customize email content - Manage and organize campaign content - Select appropriate tools for sending |
| Topic 4: Subscriber and Data Management | 26% | - Troubleshoot send and data issues - Configure segmentation tools - Design and configure Data Extensions - Import and manage subscriber data |
| Topic 5: Marketing Automation | 26% | - Build solutions in Automation Studio - Build solutions in Journey Builder - Recommend automation solutions |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. Northern Trail Outfitters (NTO) has childbusiness units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
A) 
B) 
C) 
2. A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?
A) Test Send
B) Content Detective
C) Send Preview
3. A marketer wants to store all the attributes fora triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?
A) Select the Use for triggered send' checkbox.
B) Include Subscriber key and Emailaddress field as primary key.
C) Create from template and choose triggered Send Data Extension template.
4. Northern Trail Outfitters (NTO) notices that some of itsunsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?
A) Universal Unsubscribe
B) Profile Center Unsubscribe
C) List Unsubscribe header
5. A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?
A) Save the data extension in the Test Folder.
B) Associate the data extension to the Campaign.
C) Create the data extension as'Is Testable'.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: C |
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