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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Cloud Overview | 18% | - Email Studio and application roles - Navigation and core platform concepts - Legal and compliance requirements |
| Topic 2: Tracking, Reporting and Automation | 15% | - Basic automation and triggered sends - Standard reports and analytics - Bounce and complaint management - Email performance metrics |
| Topic 3: Email Creation and Design | 26% | - Personalization and dynamic content - Email templates and best practices - Accessibility and rendering - Content Builder usage |
| Topic 4: Subscriber and Data Management | 26% | - Subscriber key and sendable data - Segmentation and filtering - Lists and Data Extensions - Importing and maintaining subscriber data |
| Topic 5: Email Delivery and Testing | 15% | - Preview and test sends - Sender authentication and deliverability - A/B testing options - Send classifications and sender profiles |
Salesforce Email Essentials (EEB101) Sample Questions:
How are the test audiences for an A/B test selected? (Choose 2)
- A. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience
- B. The test administrator chooses which subscribers to place in each audience
- C. The system automatically uses 15% of the population for each audience
- D. The system randomly places target subscribers into the selected audiences
Correct Answer: A,D 🗳️
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup.
What are the four elements that are required for the creation of a dynamic content rule?
- A. Customers, Value, Operator, Content
- B. Preferences, Value, Operator, Lists
- C. Attribute, Value, Operator, Content
- D. Lists, Value, Operator, Images
Correct Answer: C 🗳️
The Northern Trail Outfitters' (NTO) email team is creating a reusable content block for its Deals to Run With campaign. NTO will cross-promote this campaign in other emails in a single-column content are a. This content will have one image, with text below it.
How can the NTO email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?
- A. Create a Text content block.
- B. Create an Image content block.
- C. Create a Free Form content block.
- D. Create an HTML content block.
Correct Answer: C 🗳️
Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.
How should NTO build the email?
- A. Create dynamic content with a SQL Query activity.
- B. Create multiple versions of the email for loyalty and non-loyalty members.
- C. Create a template and lock content In the template.
- D. Create a template-based email using dynamic content.
Correct Answer: D 🗳️
The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS.
Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?
- A. Link Tooltip
- B. Link Tracking Alias
- C. Link Help Text
- D. Link Conversion Tracking
Correct Answer: A 🗳️
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