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Salesforce AP-216 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data and Audience Management | - Segmentation and audience building - Data collection and ingestion |
| Topic 2: Marketing Cloud Personalization Fundamentals | - Core concepts of personalization - Platform architecture and components |
| Topic 3: Measurement and Optimization | - Performance optimization strategies - Reporting and analytics |
| Topic 4: Personalization and Campaign Execution | - Campaign setup and delivery - Experience and content personalization |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]
- A. Profile, insight, understand, act, analyse
- B. Data-in, understand, engage, data-out, analyse
- C. Identify, understand, decide, act, analyse
- D. Know, understand, personalise, engage, analyse
Correct Answer: C 🗳️
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Which data feed integrates external system data into a user's profile leveraging identity attributes?
- A. User Feed
- B. Catalog Feed
- C. Identity Feed
- D. Interaction Feed
Correct Answer: A 🗳️
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What are the three types of ingredients available for a recipe?
- A. Machine Learning
- B. Promotions
- C. Catalog-based and Trending
- D. Co-Occurrence
- E. Recommendations
Correct Answer: C,D,E 🗳️
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Which global template do you select and customize to provide product recommendations on the homepage?
- A. Banner with CTA
- B. Einstein Product Recommendations
- C. InfoBar with CTA
- D. Einstein Content Recommendations
Correct Answer: B 🗳️
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A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
- A. The option to send segment date to Marketing Cloud
- B. The option to include all custom fields on a segment export
- C. The option to include built-in fields on a segment export
- D. The option to exclude anonymous fields on a segment export
Correct Answer: B 🗳️
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