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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Loyalty Program Configuration | 25% | - Implement program mechanics and journey milestones - Set up loyalty programs, rules, and promotions - Design tier structures and qualification criteria - Configure earning and redemption rules |
| Topic 2: Analytics and Reporting | 10% | - Use Loyalty Management reporting features - Analyze member engagement and program performance - Monitor loyalty metrics and KPIs |
| Topic 3: Partner Management | 10% | - Manage partner program participation - Set up partner earning and redemption rules - Configure loyalty partners and relationships |
| Topic 4: Points and Rewards Management | 20% | - Implement point expiration and adjustment rules - Process point transactions (earning, redeeming, adjusting) - Manage loyalty currency (points) operations - Configure reward types and catalogs |
| Topic 5: Loyalty Management Fundamentals | 15% | - Describe the core concepts of loyalty management - Identify key business outcomes loyalty management drives - Explain loyalty program types and structures |
| Topic 6: Member Management | 20% | - Create and manage loyalty program members - Configure member tiers and benefits - Manage member enrollment and registration - Implement member lifecycle stages |
Salesforce Loyalty Management Accredited Professional Sample Questions:
Question 1
A Consultant was tasked with setting up the connection between Salesforce Loyalty Management and Marketing Cloud. The Consultant created a new user account in Marketing Cloud Which two items on the Marketing Cloud user account should the Consultant configure to enable the user account to successfully connect with Salesforce Loyalty Management?
A. Grant access to the correct business unit
B. User account must exist within the Loyalty Management org
C. Assign the permission set to the user account
D. API access
Question 2
When implementing Analytics for Loyalty, what are the three steps to turn on analytics and dashboards?
A. Schedule dataflow for the analytics
B. Create an App using existing templates
C. Assign Analytics for Loyalty User Permissions.
D. Create standard Salesforce reports and dashboard
E. Install CRM Analytics package
Question 3
A customer from an airline Loyalty program purchases a ticket, which will accrue qualifying and non-qualifying points according to the Loyalty rules.
Which two automations can be used to set up transactions and points accrual?
A. Schedule-Triggered Flow
B. Screen Flow
C. Autolaunched Flow (No Trigger)
D. Evaluation Flow
Question 4
Which two features below are supported in the reference integration between Loyalty and Commerce Cloud?
A. Loyalty membership merge
B. Loyalty member profile
C. Resetting tier points
D. Loyalty member enrollment
Question 5
What three types of vouchers can be configured in Loyalty Management?
A. Promo Code
B. Fixed Value
C. Gift Card
D. Product or Service
E. Discount Percentage
Solutions:
| Question 1 Answer: A,D | Question 2 Answer: A,C,E | Question 3 Answer: A,D | Question 4 Answer: B,D | Question 5 Answer: A,B,E |
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