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PDMA NPDP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Life Cycle Management | 10% | - Platform and derivative management - Maintenance and improvement - Introduction, growth, maturity, decline - End-of-life decisions |
| Culture, Organization and Teams | 10% | - Organizational structures - Cross-functional teams - Leadership and collaboration - Innovation culture |
| NPD Strategy | 20% | - Platform strategy - Strategic alignment and goals - Corporate and innovation strategy - Technology and product strategy - Intellectual property strategy |
| Portfolio Management | 10% | - Resource allocation - Project selection and prioritization - Portfolio balancing - Pipeline governance |
| Market Research | 10% | - Voice of customer - Competitive intelligence - Segmentation and forecasting - Qualitative and quantitative methods |
| Tools and Metrics | 20% | - Concept generation tools - Design and development methods - Financial and non-financial metrics - Risk assessment tools |
| New Products Process | 20% | - Process adaptation and improvement - Agile and hybrid approaches - Stage-gate models - Concept to launch phases |
PDMA Product Development Professional (NPDP) Certification Sample Questions:
1. Launching a new product can be one of the most exciting but challenging tasks that a new product team and most directly, the marketing manager assigned to the new product will ever experience. To assure that a new product launch is successful, which of the following is most important?
A) None of the above are important
B) A launch management system used to identify and track potential problems with the new product launch
C) Market testing used to confirm new product success during launch
D) The continued involvement of each member of the development team in the launch phase
2. Factor analysis, cluster analysis. multidimensional scalling, conjoint analysis, and multiple regression analysis are examples of _____:
A) Multivariate research techniques
B) Voice od customer techniques
C) Qualitative research techniques
D) Ethnographic research techniques
3. In a bubble chart Bread and Butter are the smaller, simpler projects with high likelihood of success and low reward, so they are conservative bets.
A) False
B) True
4. Which ideation tool used in new product development generates a graphical output linking various pieces of information, ideas and thoughts?
A) Mind-mapping
B) Brainwriting
C) Delphi technique
D) Brainstorming
5. Which of the following does not describe a pro or con of a Heavyweight Team?
A) Requires depth
B) Strong project focus, commitment and accountability
C) Weak project leader and project focus
D) Integrated system solution
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: C |
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