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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. In which two situations should you republish a program after making a change or correction? (Choose two.)

A) You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
B) You modify one of the conditions in a filter being used in the program.
C) You move a target timer from its original place before one event to after that event.
D) You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.

2. You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?

A) Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
B) Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.
C) Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
D) Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.

3. You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?

A) In the Program Designer, configure 45 days for Auto-Close after launch.
B) In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
C) Create a calendar reminder and manually close the campaign.
D) In Manage Campaigns, select 45 days for the end element.

4. Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design a campaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?

A) During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
B) The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
C) When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.
D) Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.

5. You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A) You must purchase Premium tracking in order to support link tracking in Responsys.
B) In the SMS campaign message designer, you must enable link tracking for the campaign.
C) In the SMS campaign message designer, enable conversion tracking.
D) You must select a Responsys link table with the link names and URLs to be used in the SMS message.
E) You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

Solutions: