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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Account Administration | - Manage user roles and permissions - Monitor account usage and health - Configure security and compliance settings |
| Multi-Channel Campaigns | - Configure subscription management - Manage cross-channel consistency - Set up email, SMS, and push campaigns |
| Creating and Managing Content | - Implement personalization with RPL - Build responsive email and mobile content - Use assets and templates |
| Campaigns and Forms | - Configure conversion and tracking - Build and manage web/mobile forms - Create and deploy marketing campaigns |
| Responsys Data Model | - Manage contact lists, supplemental tables, profile extension tables - Create filters, segment groups, seed groups - Describe Responsys data model |
| Programs | - Design multi-step automation programs - Configure triggers, rules, and actions - Monitor and optimize program performance |
| Reporting and Analytics | - Create custom reports - Analyze campaign performance metrics - Access standard reports and dashboards |
| Responsys Personalization Language (RPL) | - Write basic RPL expressions - Implement dynamic content - Debug RPL syntax and logic |
| Initial Configuration & Deliverability | - Manage bounce processing, spam feedback loops - Set global account and deliverability settings - Configure domain branding and delegation - Perform IP warm-up and ramp-up |
| Integration: Interact Connect | - Manage data synchronization - Describe Data Gateway setup - Configure Interact Connect integration |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator,how can you provide a custom report that the team can easily access from the Insight menu?
- A. Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.
- B. Create the custom report and schedule it to be sent by email to the executive team every single day.
- C. Create the custom report and save it to the Insight account folder. Right-click to copy the link forthe report. Send the link to the executive team and tell them to use it whenever they want to view the report.
- D. You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.
Correct Answer: C 🗳️
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in toopt-out? (Choose three.)
- A. Recipient registers a SPAM complaint for an email.
- B. Recipient selects a Reply-to unsubscribe in a promotional email.
- C. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
- D. Recipient deletes a promotional email from the inbox.
- E. Recipient inbox is full, so the promotional email is rejected by the server.
Correct Answer: A,B,E 🗳️
You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?
- A. ?assign?
- B. /assign/
- C. <# assign>
- D. ! assign
Correct Answer: C 🗳️
Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)
- A. Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
- B. If you have multiple profile lists, you must have separate programs, because allthe messaging events launched in a Responsys Program must refer to the same profile list.
- C. It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
- D. The column to be used as the table's primary key must be named something different in each profile list.
Correct Answer: A,B 🗳️
You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?
- A. Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
- B. Locate the campaignin the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
- C. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
- D. Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
- E. Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
Correct Answer: B 🗳️
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