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Facebook Certified media buying professional Sample Questions:

1. A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who've seen the video.
What kind of audiences do you need in order to achieve your client's request?
Choose only ONE best answer.

A) A core audience + a website audience
B) A lookalike audience + an engagment audience
C) A lookalike audience + a website audience
D) A core audience + a lookalike audience.
E) A core audience + an engagement audience

2. You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.
The total value of the package is of $8,000.
Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:
* Title: Like our Page to automatically enter the raffle for a free trip to China
* Subtitle: Like this ad to see the video and enter the raffle
* After 2 hours of running the ad, you get a notification that Facebook rejected your ad.
What changes do you need to do to re-run the ad?
Select all that apply.
Choose ALL answers that apply.

A) You should hide the current post and post a new video with the new titles.
B) You should change the title so that it does not require people to like your client's Fan Page.
C) You should just change the image in the current post on your Fan Page and re-activate the ad.
D) Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to "Enter the raffle for a free trip to China."

3. What are the different audiences you can analyze with Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

A) All audiences you need.
B) A custom audience based on your website visitors.
C) Your Facebook page fans.
D) People from your customer database.
E) People interested in music.

4. What determines the "Total Value" of your ads?
Choose only ONE best answer.

A) Maximizing Consumer Experience and Advertiser Bid.
B) Maximizing advertiser value and estimated action rates.
C) Optimizing Consumer Experience and Maximizing User Value.
D) Maximizing Advertiser Value and Optimizing Consumer Experience.

5. You just hired a new social media manager. You need to run a campaign on Instagram based on people who've downloaded a tripwire on your company's website.
The new person need to be able to create audiences and conversion ads for the campaigns you are about to launch. What roles should you give the new person?
Choose only ONE best answer.

A) Pixel Standard Access
B) Pixel Moderator
C) Pixel Ad Manager
D) Pixel Editor
E) Pixel Event Manager

Solutions: