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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Integration and Messaging | - API integrations and data exchange - Cross-channel messaging concepts |
| Email Marketing and Content | - Email content creation and personalization - Deliverability and sender authentication |
| Automation and Journey Orchestration | - Automation Studio activities - Journey Builder design and execution |
| Analytics and Reporting | - Tracking and performance metrics - Reporting and dashboard interpretation |
| Marketing Cloud Setup and Architecture | - User roles, permissions, and security model - Account configuration and setup |
| Data Management | - Data imports, extracts, and synchronization - Data extensions and data modeling - Subscriber data management and segmentation |
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