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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Creating and Managing Content | - Implement personalization with RPL - Use assets and templates - Build responsive email and mobile content |
| Integration: Interact Connect | - Describe Data Gateway setup - Configure Interact Connect integration - Manage data synchronization |
| Reporting and Analytics | - Analyze campaign performance metrics - Create custom reports - Access standard reports and dashboards |
| Campaigns and Forms | - Configure conversion and tracking - Build and manage web/mobile forms - Create and deploy marketing campaigns |
| Account Administration | - Monitor account usage and health - Configure security and compliance settings - Manage user roles and permissions |
| Programs | - Design multi-step automation programs - Monitor and optimize program performance - Configure triggers, rules, and actions |
| Responsys Personalization Language (RPL) | - Write basic RPL expressions - Implement dynamic content - Debug RPL syntax and logic |
| Initial Configuration & Deliverability | - Configure domain branding and delegation - Manage bounce processing, spam feedback loops - Perform IP warm-up and ramp-up - Set global account and deliverability settings |
| Responsys Data Model | - Create filters, segment groups, seed groups - Describe Responsys data model - Manage contact lists, supplemental tables, profile extension tables |
| Multi-Channel Campaigns | - Manage cross-channel consistency - Configure subscription management - Set up email, SMS, and push campaigns |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create thecampaign.
How should you do this with Responsys?
- A. Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
- B. Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
- C. Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
- D. Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner ina few days.
Correct Answer: D 🗳️
In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?
- A. Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
- B. Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
- C. Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
- D. Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Uploadand overwrite this document with the most current version as needed.
Correct Answer: D 🗳️
While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)
- A. EMAIL_ADDRESS_
- B. CUSTOMER_ID_
- C. ADDRESS_
- D. PET_ID_
Correct Answer: A,B 🗳️
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You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?
- A. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
- B. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
- C. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
- D. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is convertedto a comma-delimited file before importing it.
Correct Answer: A 🗳️
You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers.
You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.
- A. Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0:
AMT_PURCHASES Equals 0 - B. The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2:
AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000 - C. Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved.
Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators. - D. Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
Correct Answer: C 🗳️
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