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GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Strategic Planning and Analysis | 20-25% | - Situation analysis methodologies - Environmental scanning - Stakeholder identification and mapping - Research and measurement frameworks - Setting strategic communication objectives |
| Topic 2: Evaluation and Measurement | 15-20% | - Continuous improvement processes - Key performance indicators (KPIs) - ROI and business impact assessment - Analytics and reporting - Measurement frameworks and models |
| Topic 3: Strategic Communication Foundations | 15-20% | - Professional standards and competencies - Ethical principles in strategic communication - Role of communication in organizational strategy - Communication theory and models |
| Topic 4: Message Development and Design | 20-25% | - Channel selection and optimization - Message strategy and architecture - Content strategy - Audience segmentation and targeting - Creative development processes |
| Topic 5: Implementation and Execution | 15-20% | - Change management communication - Integration of communication channels - Resource allocation and budgeting - Project management for communication - Crisis communication planning |
GCCC Strategic Communication Management Professional Sample Questions:
1. (Which of the following is most important in building a business case for communication projects?)
A) Determine how the project aligns with the organisation's strategic priorities, values and/or vision
B) Assess if you have current budget to cover the project
C) Determine if you have current staff capacity to complete the project
D) See if and how the project overlaps with other projects
2. Which of the following is an example of a quantitative research method?
A) Narrative research
B) Case studies
C) Longitudinal studies
D) Interviews
3. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:
A) legal choices in all our communications.
B) strategic content in all our communications.
C) procedural instructions in all our communications.
D) accurate graphics in all our communications.
4. (Your organization has experienced a minor operational failure that affected a small number of customers.
Senior leadership believes the issue is unlikely to attract media attention and asks whether it can be handled quietly without public acknowledgment. What is the most ethical communication advice?)
A) Recommend disclosure only if customers or media raise concerns
B) Advise transparent communication to affected stakeholders, proportionate to the issue
C) Follow leadership's direction since the issue is minor and unlikely to escalate
D) Delay any communication until legal counsel confirms there is no obligation to disclose
5. Which of the following should be the PRIMARY goal of a multi-departmental leadership team that is working to improve the organization's crisis plan?
A) Build a plan that the team will revisit annually.
B) Build a culture of crisis preparedness over time.
C) Build a plan to ensure stakeholders continue to trust the leaders through a crisis.
D) Build a simulation exercise to ensure the team is ready.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: C |
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